Ideri tmi

Ideri is a small, heart-crafted world where art, words, and the beauty of everyday life meet. It is born from a desire to bring joy, comfort, and light into life’s many moment, both in celebration and on quieter days.

Ideri is located in the center of Lappeenranta, in the historic Tasihinin Talo, a place where past and present come together in a calm and unique way. The atmosphere of the old building creates a space where it is easy to pause, breathe, and let your thoughts wander in peaceful stillness.

Behind Ideri’s products is the delicate and distinctive artistic voice of Heli Pukki. The soft tones of watercolor, poetic texts, and a warm visual language are present in every card, calendar, and interior piece. Inspiration grows from life as it is—small moments, emotions, encounters, and stories that deserve to be seen.

The collection is an invitation to slow down. Postcards, poetry cards, calendars, books, and small details for the home are created to remind us that beauty is often found in everyday life. Each product is like a quiet message—to yourself or to someone else—saying: you matter, this moment matters.

Ideri is more than a shop. It is a gentle space where words and images are allowed to touch, comfort, and delight. Finnish local design, carefully chosen materials, and the feel of craftsmanship make every piece truly unique.